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BTB Ep 254: Rethinking the record label model with Chris Howard of The Rattle

This week, Ryan sits down with The Rattle founder Chris Howard. The

Rattle is an innovative artist accelerator with offices in Los Angeles and

London. In October, The Rattle announced its new “Venture Label” project, which aims to replace traditional record deals with an equity sharing arrangement between artists and investors that encourages the artistic and technological skill sets of its participants. Ryan and Chris talk about the Venture Label model and how venture-based artist deals can potentially foster a more equitable and artist-friendly entertainment industry. You can find out more about our guest’s work by visiting

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